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My personal lessons, insights, & experiences of how my clients & I build a multiple 6-figure lifestyle business

marc teo

The Evidence Theory (2025)

December 27, 20242 min read

Earlier today, after an amazing breakfast & walk at a nearby market, I drove 3 hours to Starbucks for a bonus Q&A coaching call with my clients:

People think I am crazy, but I do it because I want to, not because I have to.

Anyway, during the session, one of them asked a powerful question that I think could help you too.

"Marc, how do I show my audience that my values of transformation & resiliency?"

My answer surprised her, because it wasn't about crafting the perfect caption or using powerful keywords.

Instead, I shared a simple truth:

People don't believe what you tell them, they believe what you show them.

It's like when people say "I'm amazing!!" to themselves in the mirror every morning but deep down, they don't believe it.

Why? Because affirmations without evidence are just empty words.

This is exactly why I share stories about my journey - like how I invested $30,000 (half my annual salary) into my mentor when everyone thought I was crazy.

Or how I quit my stable government job to pursue entrepreneurship despite the uncertainty.

These aren't just stories - they're evidence of my values of growth & implementation.

And before you think this is just for sales & marketing purposes...

This applies to our self-beliefs too.

Instead of telling yourself you're "confident", take actions that build your confidence.

Instead of saying you're "resilient", face challenges head-on and overcome them (even small ones).

Because here's what I've learned after coaching hundreds of clients:

The more evidence you create through your actions, the stronger the belief becomes.

And when your belief becomes stronger, success becomes inevitable.

So moving forward, instead of focusing on what you want to tell others (or yourself)...

Focus on what your actions are showing.

You got this.

- Marc "Show Don't Tell" Teo

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About Me

Who Is Marc Teo?


Well, let’s first start with who I’m not - I am NOT a “make money fast” guru (if you’re looking for those, please kindly leave this page) or do I profess to know everything.

Personally, I'm happily on a lifelong mission to help 9-5s & entrepreneurs lead a Rich & Fulfilled life. I'm still learning & growing just like you, and I've invested ~$150,000 worth of coaching & mentorship over the past couple of years. Today, I only teach the lessons I have personally used that have created massive transformation & results for myself.

From 2016-2018, I was a Full-Time Employee who Advised >1,000 entrepreneurs & facilitated >$5 Million of funding for high-tech startups & companies

In 2019, I made my first 6 Figure Income by being #1 Affiliate for Tony Robbins in Asia & at the same year, I also joined a Global Investment Education Arm as a Growth Marketer, Coach & Trainer (have taught ~1000 students in total).

In 2020, I helped 2 startups to achieve >$2-5 million combined as a Growth Marketer, and transitioned to being a Full-Time Entrepreneur shortly after.

In 2021, I built a multiple 6-figure Coaching Business in 6 months, and continue to help folks build a lucrative lifestyle business with proven systems & mentorship - and continue to share my life's work & lessons through my content & programs.

>$1.1M GENERATED FOR CLIENTS. REAL PEOPLE.

REAL RESULTS


Daily Insights on Building a Lucrative Lifestyle Business

Join 2.2k+ readers to learn the exact strategies, tools & tactics I've used to make >$4M as a digital marketer, generate >$300K for my side hustle, & build a multiple 6-figure lifestyle business...while helping other clients do the same.